Exhibiting is such an expensive affair, both in time and money, that we always try and evaluate the benefits of brand awareness and value of new contacts, versus the cost of attending and manning the stand.
International Firex 2011 is a show which took us by surprise in 2011 in terms of the number of new contacts made, and the on-going dialogue and interest in the deegee beacon brand. Visitor numbers mean nothing without the conversion at some stage to an invoice for a beacon, and already this conversion is taking place.
Standards for visual beacons in the fire sector are changing, and we shall tell you more about this during 2012. However, rest assured that with an interesting year of developments ahead of us, deegee is well-placed to continue to supply high quality beacons and sounders to its customers, ensuring our on-going place as a key worldwide supplier to the industry.